Chivaz slogan is “Worn On Purpose”
What does that mean?
YOU are the purpose - Chivaz are worn on YOU.
Every day you wake up and you have a choice of what you are going to do with your life that day. So what are you going to do? Are you going to choose an old busted cheap pair of stretched out socks and mope around all day or are you going to choose a pair of Chivaz and make your day special, knowing that you change the world with every step that you take. (or with every step that you skate)
Did you know that you are changing the world? You are all part of this earth and connected to it along with the rest of us. The earth does change with each step that you take. Now make the most of that and change it for the better. Skate, shoot photos, create something, add some positive energy into the world. Yes, your day might not always be 100% awesome, hell, it might be not even be 1% awesome, but it is up to you to do the best you can.
Wear your Chivaz On Purpose because YOU ARE THE PURPOSE