Why Chivaz is not competing with Stance, SmartWool, DarnTough, HUF, SockItToMe or any other sock…
Why Chivaz is not competing with Stance, SmartWool, DarnTough, HUF, SockItToMe or any other sock brand

The year was 2006. I had this idea that I want to start a sock company named after a goat. Everything about it seemed right. No one was making badass socks that stayed up...
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