I have a confession to make. I suck at skateboarding. I never did it growing up and the first time I actually got on a skateboard was 6 months ago. My balance is terrible and I can barely go down a ramp without worrying that I am going to tear my ACL again.
So why in the hell would I start Chivaz, a brand that targets skateboarders?
To put it simply, I respect it. Here is an activity that 99.99% of people are doing because they love it. There is no money in skateboarding (except for the very top pros) and there are very few organized leagues. Through its ups and downs since the 70’s, skateboarding has never turned into something that the mainstream understood. Parents will never drop their kids off for skateboarding practice. Skateboarding has managed to stay on society’s fringe as it continues to innovate and impress. It is something that people do out a pure love of the sport, and that is something that all of us can appreciate.
Chivaz is my skateboarding. It is my self expression, it is my style, it is my attitude. And yeah, there might not be any money in it, but I don’t really care because it is just something I am driven to do.
Do something you love. Do it with style and make sure that everything you do not only has a purpose, but is done on purpose.
So there, I said it and I will say it again: I suck at skateboarding. But one thing I know is that everyday I am on my board I am getting better at it and everyday I work on Chivaz the brand is getting bigger.
So whether you skateboard, roller skate, ride a bike, run 10k’s, take photographs, build legos, write code or whatever, Chivaz could be for you. Assuming that whatever you do, you do with such a passion that the world can’t help but change as you rip through it.
Owner, Chivaz Wear